Switching between clients
Before
You are mid-design for client A when B sends something urgent. Before you can start, you spend eight minutes reconstructing what you last shipped to B and what you are waiting on. You clear B, return to A, and now you have lost your own thread there.
What it costs: Eight minutes per switch, and the thread you were holding in A
After
The state of each engagement is held for you: switch to B and it opens with “B — shipped the revised deck last week, waiting on their review.” Go back to A and the work picks up where you left it. The remembering step is not part of the day.
